Toronto, Ontario Designer Maher Alami began his love for design – more specifically woman’s fashion – as a child working alongside his mother and grandmother. Long hours of tailoring society gowns developed a dedication to craftsmanship (or is that craftspersonship?).

While the rest of us were greasing our bike chains, Alami was greasing the wheels of creativity and principle, “every gown makes its wearer shine.” A graduate of Milan’s Instituto Marangoni and designer for several notable fashion houses, he is now the head designer and owner of Alya Couture. Timeless, glamorous, detailed designs for her. Let’s Talk Fashion Design with Maher Alami.

Q: If I only knew then what I know now.” What is the most surprising thing you’ve learned about your industry?

I’ve learned that in fashion, trends are only the beginning and not the end, that what is truly important is conviction in yourself, your abilities, and your creations.

Q: Why not work in Corporate America?

Well, I did work the corporate world for many years and it was great while it lasted, but a dream is a dream and mine is to follow my creative mind. I want to be more than what I was, and the fulfillment I have experienced in this journey thus far, with all its ups and downs, is something I have to come to cherish. Each day is a surprise. The future may be unpredictable, as everyone’s future is, but I find myself excited for it all the same!

Q: Talk about your material selection and explain how the materials influence your work and how your work influences the materials you choose.

I am inspired by softness and fluidity. I love lightweight silk chiffons and satins, they are sheer and delicate. These fabrics feel great on the body and as they move with the wearer, display an unforgettable elegance. The end result with these fabrics is always feminine, and soft.

Q: What are the ingredients for hosting a great dinner party?

A great party is always set amongst the ambiance of candlelight, bouquets of fresh flowers, traditional and exotic foods paired in synchronicity, some background jazz and stimulating conversation. A simple recipe; a fantastic evening.

Q: What place would you most like to visit, that you haven’t already?

I would really love to visit India, where the rich culture is prevalent in its landscapes, people, and foods. Of course, when not hopping historical sites or sampling regional spice blends, I’d be in the markets looking for hand-beaded trims and gorgeous fabrics.

Q: When did you first decide to become a designer?

I always knew I wanted to be involved in the fashion industry. I can remember looking through my sister’s fashion magazines when I was very young, becoming inspired by the models, the styling the photography. I would pick an image and try to mimic the drawing in my secret sketchbook. When doing drawings now, I always think of myself back then and smile. I am very fortunate indeed, to finally be living my dream!

Q: What do you hope your work contributes to society?

When a woman feels beautiful she is beautiful; this affects how she caries herself, how she talks, what she does. If every woman felt her very best, would this not in turn, affect our society or at the very least, affect her place in it? Just like other forms of art, my works is a means of expression, a message I’m sending out to the world. I know that I will always want my clients to feel confident, elegant, beautiful and at their best in all my garments.

thanks Maher Alami!

images courtesy: Alya Couture – Spring / Summer 2011